By embracing the ideals of counterculture, Michael Partouche, also known as 'Dr. Mike,' a musician at heart and a trained pharmacist, chose fragrance as a means of expression. From these two contrasting worlds, ROOM 1015 was born. The fragrance becomes a symbol of rebellion, drawing inspiration from musical currents, alternative philosophies and spiritualities.

If counterculture has its own language, literature and sounds, ROOM 1015 - the infamous, most battered hotel room in the history of Rock 'n' Roll music - now gives it a scent with nostalgic contours, imbued with total freedom.